DANBURY — Gregg Roberts is not into fad diets, the supplement-of-the-day or wellness programs that do not lead to long-term healthy lifestyle choices.
To further his desire to make the world a healthier place, the Danbury resident launched last month the business Simple Wisdom. The initiative targets corporations, and Roberts works with groups and individuals by coaching “to implement sustainable health, wellness and lifestyle solutions with measurable financial and cultural benefits for the company,” according to the company’s mission statement.
“Corporate wellness has failed in the past because it’s been more of a check-the-box approach,” Roberts said. “We’re trying to put a different spin on corporate wellness and make it more sustainable. It’s not just about diet and exercise.”
Simple Wisdom partners with health insurance groups that reward effective wellness programs, allowing a company to see a significant savings in health insurance costs and a reduction in employee sick time, Roberts said.
The company’s team includes certified integrative nutrition health coaches, medical doctors, personal trainers, healthy-cooking instructors and behavioral therapists.
Simple Wisdom coaches clients in the areas of “five pillars” of wellness, Roberts said, which are nutrition, physical activity, sleep, stress management and mindfulness/spirituality.
“With those five pillars, you can have balance in your life,” Roberts said.
Physical activity, Roberts said, does not necessarily mean going to the gym to work out. He finds out what a client likes to do and encourages that activity to promote sustainability.
“Just get moving. We’re so sedentary these days,” he said. “Our goal is to get people to take more of their health into their own hands. I think there’s an unsustainability to our health care system. We don’t even have a health care system, really. All we do is treat sickness. We expect too much from our doctors sometimes and they are overwhelmed. We can’t expect them to be our wellness coaches.”
Simple Wisdom monitors a client’s weight and blood pressure over time to track trends positive and negative. Roberts will also assist clients with other aspects of health and has taken some odd requests.
“A lot of people don’t know how to shop at a supermarket. I’ve had clients want me to go shopping with them,” Roberts said. “Processed foods and sugar are big problems now. The marketing is so good at hiding sugar. Food transparency is a big thing we talk about. We deserve to know what we eat. A lot of stuff is designed to confuse the consumer.”
Roberts specializes in helping companies with 50 to 500 employees. He works with human resources departments to land clients, such as Rackson Accounting Group of Danbury.
“Sometimes there are group elements to what I do, but mostly I work with individuals,” he said. “It’s not a one-size-fits-all approach. The individual aspect is very important.”
Roberts is also nearly finished writing a book, also to be called “Simple Wisdom.” He calls the book his “passion” and an attempt to help people live healthier lives, particularly through eating better.
Through “Simple Wisdom,” the book and the business, Roberts wants to reach out to the community to share his wellness knowledge with as many people as possible.
“I want to give back, as well. That’s always going to be a part of it,” he said. “People need to hear the message.”
For more information on Simple Wisdom, email email@example.com